The research strives to deepen the understanding of the next generation, a process that is reflected in the layers of the Z receding in space.
Using the UK flag as a backdrop, the line artwork details the contributions of the church, from missions to aid, intersecting with different communities within the UK.
The title treatment is a nod to the typography of the Baby Boomer’s generation, reimagined and updated, just as their children, the Millennials, reimagine their parent’s religious behaviors and practices.
Connecting dots represent the bridge away from isolation. The background has a subtle Celtic cross pattern, an iconic symbol of the country.
The idea of planting and growing churches is replicated through the progression of church silhouettes, each with a different vibe.
A top view of the globe, with Bible text from different languages, as a reference to the spreading of the Gospel.